List Generation, List Management and List Acquisition

We work with our clients to identify, design and integrate data bi-directionally to create a highly marketable database.

Data Capture/Entry – Background and Contacts

Suspect and prospect data are consolidated, cleansed, source coded and entered a marketing database. This data is received via inbound phone calls, email, files, hard copy data entry as well as 3rd party interfaces.

Ideal Client Profiling and Assessment

Effective lead management relies on information and inquiries that are data rich. At every interaction we work to build the profile of your prospects with actionable data that has met qualification criteria, lead rank and score.

Closed-Loop Lead Management

Over 65% of all leads never get followed up. We maximize the money you've invested in lead generation by utilizing our lead management processes that drive more sales.

"TOUCH" Lead Generation and Nurturing Service

"TOUCH" is a 5 Step Sales Lead Management process that is designed to increase lead quality and sales effectiveness.

1. Analyze and Design

• Profile of desired market.

• Define process to achieve 95%+ accuracy.

2. Deploy

• Define contacts per key player map.

• Build contact and company profile to support future interactions.

• Each profile supports individual nurturing interactions.

3. Qualify

• Define sales ready leads with sales management buy in.

• Develop self-qualifications criteria for use on web and in direct mail.

• Develop rank and score system to define quality readiness and nurturing levels.

• Develop messaging and offers to create urgency and advance the prospect.

4. Nurturing

• Develop groups based on the prospect position buy cycle.

• Develop a series of touches based on contact data.

• Attempt to create interactions to accelerate the buy cycle.

• Use each prospect interaction to deepen the profile i.e. mini surveys.

• Constantly analyze performance based on the media message and offer.

5. Deliver and Measure

• Deliver and measure overall fiscal return against plan to evaluate lead generation strategies.

Marketing Support

We have develop advanced marketing support programs that are designed to convert prospects that are not "sales ready" to future customers. There are four common varieties of these programs that we support:

DRIP Marketing - These programs maintain contact with suspects and prospects by sending messages in some chronological order.

Trigger Marketing - These are marketing messages that are delivered to prospects based on events or interactions according to a plan that defines what these events indicate.

Nurture Marketing - These marketing messages and offers are based on the prospects position in the buying cycle and the unique data in their profile, thereby delivering appropriate and timely information.

Closed Loop Marketing - These marketing programs track and analyze every touch, interaction and advance from suspect to customer. They employ "nurture marketing techniques" to expedite the movement. The resulting information allows you to analyze every element of your sales lead generation program to increase ROI.